Sustainable Marketing Planning
Sustainable Marketing Planning
You know your customers, colleagues & community are increasingly asking about your ethics & impact.
But how about how you communicate with them – are you walking the talk?
Talk to us about ways to reflect your sustainability credentials in your marketing too.
Our focus is on helping make good decisions on:
- Brand purpose
- Role in delivering on your business goals
- Showing value to stakeholders (including the planet)
- Adapting marketing strategy & targets to reflect sustainability goals
And then execution:
- Choice of channels
- Tactics
- Analytics to track
- Tools
- Reporting
- Governance & legislation.
We’ve devised a toolbox & dashboard to smooth the transition and provide consistency & rigour to more sustainable ways of marketing.
Our Sustainable marketing planning module covers:
- Your business model canvas
- Explore The 7 Ps and how they apply to you
- Defining your clear purpose & value
- Green legislation checklist
- Ensuring your marketing is focused & effective through research; planning & tracking
- Channels selection to reduce the impact on the planet
- Ethical events checklist
- Low carbon marketing tools
- Monitoring your impact and creating your performance dashboard
Outcome: “Your Sustainable Marketing Charter”
- This is how we define sustainable & ethical
- This is how we deliver
- This is how we monitor and report
Our sustainable & ethical marketing campaign monitor looks at :
- How is this campaign supporting (or if not) paying back the planet
- How well-targeted is this campaign to user needs?
- Have you complied with all ethical and legal requirements
- How efficient are the marketing mechanics you’re using?
- Have you set up monitoring to spot underperforming elements?
- How will you report on the results to demonstrate their contribution to your ESG goals?