We are delighted with our new brand identity and website. We know that it’s soundly based; Clarity has guided us through the process from research and consultation through to values, architecture, names and designs. Now we are onto our next big challenge – making the most of our strong brand and the seismic shift towards digital marketing. Again we are being led by the team at *Clarity who combine creative and cutting edge skills with a practical can-do attitude that gets results with the minimum pain!
Stephen Greenwood, Chief Executive, Hoodless Brennan Stockbrokers
Investing in a Rebrand for Growth
A successful city based stockbrokers, Hoodless Brennan, had their own ambitious plans for growth. But first they sought a comprehensive and objective evaluation of their brand to ensure their business was maximising its value to the owners as well as its clients .
We undertook a 360 degree review including research amongst clients and referrers as well as the HB team .
Improvements to their service and communications preceded the launch of their new identity.
The out-dated and indistinct navy blue logos where replaced with a fresh and distinctive gold branding which echoes the wealth which the brokers seek to provide to their own clients.
The identity we created with our branding partners, Simplify, has its roots in Greek Mythology and depicts Ploutos, the rustic God of agricultural wealth.
An extensive roll out programme conveyed the new branding alongside service improvements resulting from the research feedback.
The investment in communications more than paid for its self with increased awareness of the firm’s range of services and competitive advantages resulting in additional commissions and cross-sales.