About

Ethical, measurable, creative and sustainable marketing that adds lasting value to your business and generates tangible results for your campaigns; ie: *Clarity in Marketing

 

About Clarity in Marketing


We wanted to put clarity into the business of Marketing

Founded in 2004 after careers in client, agency and consultancy side; the principals, Mike and Gillian set up *Clarity in Marketing to work closely with clients and deliver marketing that made sense, mattered and delivered results.

Recently, we have added the environment to our focus making our own Carbon Footprint Pledge and developing more sustainable approaches to marketing to help clients when planning their own marketing activities.

We can help your organisation grow and serve your audiences better by designing and implementing marketing plans, creative collateral and technology that delivers relevant communications and trackable, tangible results.

Our team are experts in the essential disciplines of marketing strategy, market research, branding, digital marketing, lead generation, campaign delivery and marketing technology. We can tackle most challenges you can throw at us and having no vested interest in any one channel, we find the right mix of channels for your target audiences that will enable you to connect, communicate and convert.

Our integrated approach to marketing has won us a diverse (and happy) client portfolio that includes professional services and professional bodies, local and international, high tech and no tech, retail and eCommerce, long established and start-up. The diversity of our clients stimulates the creativity and innovation we believe is vital to meeting the challenges presented by our rapidly changing economy.

Working in both business-to-business and business-to-consumer sectors our clients include:

  • Property companies: CBRE; Lambert Smith Hampton; Nuveen; Hammerson UK Properties Plc; Grosvenor Estates; Fordgate; Land Securities; J P Morgan; Persianas Plc.
  • Consultancy firms: Oakleigh Consulting; Courtyard Group; The BGM Group; Mott MacDonald; Advantage Professional.
  • Healthcare specialists: Healthcare Quality Improvement Partnership; Essex & Herts Air Ambulance; National Joint Registry; Healthy London Partnership.
  • Business /Financial services: HB Markets; Buzzacott; Saffery Champness; Old Park Lane Capital Plc; British Loose Leaf Ltd; Epigeum Ltd; Microsoft Bing;
  • Energy: Energy Networks Association; Logan Energy; Plug Power; National Grid.
  • Education: Epigeum; Oxford University Press; ACCA-X; Advance HE.
  • Industry bodies: IMechE, CIEH, ILM, HQIP, HLP, Advance HE.
  • Retail and Leisure: The Mindful Shopper (ReLondon); Bermondsey Square; Riverside Bedford; Spitalfields E1; Milsom Place; Cineworld, T.M. Lewin; Nomad Travel Stores; Charles Wells Pub Company; Wells & Youngs; Aspects Leisure Park; Palms Malls; Orlebar Brown; Virgin Pure.

 

Who We Are


Gillian Angel


Always at the top of her game...

Gillian has been a marketing professional for more than 20 years on both the client and consultancy side and has worked at director level in a wide variety of B2B & B2C sectors.

With an Honours Degree in Business Studies and as a Fellow of the Institute of Marketing, Gillian advises on all aspects of marketing strategy, branding and business development.
She has also been selected by the University of Warwick and Kent County Council to mentor entrepreneurs.

Gillian is an enthusiastic supporter of the SDG (Sustainable Development Goals) agenda. She is certified Carbon Literate; trained in Sustainable Marketing by the Chartered Institute of Marketing and currently undertaking the University of Cambridge Institute for Sustainability, Sustainable Marketing, Media and Creative course.

Mike Lewis


Never out of his depth...

Mike is a creative, innovative marketer who has worked in both business-to-business and consumer marketing. Today he works on a broad range of clients including property, healthcare, eCommerce, professional services and leisure.

Mike sees creativity and innovation as being vital to engaging marketing communications. Working with a diverse range of clients provides a cross-fertilisation of ideas essential to that process.

Mike has particular experience in integrating digital and traditional media and an enthusiasm for sustainable marketing. He enjoys using his experience & expertise to help organisations tackle the challenges and benefit from the constant speed of change, enjoying discovering fresh ways to solve the drive to deliver more sustainable ways of marketing.