Ethical, measurable and creative marketing that adds lasting value to your business and generates tangible results for your campaigns; ie: *Clarity in Marketing


About Clarity in Marketing

We wanted to put clarity into the business of Marketing

Founded in 2004 after careers client, agency and consultancy side; the principals, Mike and Gillian set up *Clarity in Marketing to work closely with clients and deliver marketing that made sense, mattered and delivered results.

We can help your organisation grow and serve your audiences better by designing and implementing marketing plans, creative collateral and technology that delivers relevant communications and trackable, tangible results.

Our team are experts in the essential disciplines of marketing strategy, market research, branding, digital marketing, lead generation, campaign delivery and marketing technology. We can tackle most challenges you can throw at us and having no vested interest in any one channel, we find the right mix of channels for your target audiences that will enable you to connect, communicate and convert.

Our integrated approach to marketing has won us a diverse (and happy) client portfolio that includes professional services and professional bodies, local and international, high tech and no tech, retail and ecommerce, long established and start up. The diversity of our clients stimulates the creativity and innovation we believe is vital to meeting the challenges presented by our rapidly changing economy.

Working in both business to business and business to consumer sectors our clients include:

  • Property companies: CBRE; Lambert Smith Hampton, Hammerson UK Properties Plc; Grosvenor Estates; Fordgate; Land Securities; J P Morgan : Persianas Plc.
  • Consultancy firms: Oakleigh Consulting ; Courtyard Group; The BGM Group; Mott MacDonald; Advantage Professional .
  • Healthcare specialists: Healthcare Quality Improvement Partnership and National Joint Registry
  • Business /Financial services: HB Markets; Buzzacott ; Saffery Champness; Old Park Lane Capital Plc. ; British Loose Leaf Ltd; Epigeum Ltd.; Microsoft Bing ; Windows iphone; Logan Energy; Plug Power; National Grid
  • Retail and Leisure: Bermondsey Square ; Spitalfields E1: Cineworld, T.M.Lewin; Nomad Travel Stores; Charles Wells Pub Company ; Wells & Youngs; Aspects Leisure Park; Palms Malls; Orlebar Brown ; Virgin Pure.


Who We Are

Gillian Angel

Gillian has been a marketing professional for 20 years on both the client and consultancy side working at Director level in a wide variety of sectors. With an honours degree in Business Studies and as a Chartered Marketer, Gillian is able to advise organisations on all aspects of marketing strategy, branding and business development .

The growth of digital media is transforming the way people communicate. Gillian has been instrumental in keeping clients at the forefront of these changes by helping them to apply the best practice from across the industry – regardless of size of organisation or budget. Excellence in marketing and gaining the enthusiastic commitment of all stakeholders is at the heart of everything she does.

Gillian is a qualified project manager who has managed an array of complex projects for clients from including rebranding, new company set up, events, website development and digital content creation.


Mike Lewis

Mike graduated with a BA (Hons) in Design, Media and Management and is currently studying for an MSc in Digital Marketing Communications. He is also a member of the Institute of Direct and Digital Marketing.

Mike has worked in a range of B2B and B2C sectors in marketing and communications roles and since 1999, as a successful marketing consultant. Today he works on a broad range of clients including property, healthcare, eCommerce, professional services and leisure.

Mike sees creativity and innovation as being vital to engaging marketing communications. Working with a diverse range of clients provides a cross-fertilisation of ideas essential to that process.

Mike has particular experience in integrating digital and traditional media and is using this experience to innovate in mobile and location marketing.


What Our Clients Say About Us

We have helped more than 30 clients in the 10 years since we started so you don’t have to take our word for it. See what our clients say…

Stephen Greenwood, Chief Executive, Hoodless Brennan Stockbrokers:

We are delighted with our new brand identity and website. We know that it’s soundly based; Clarity has guided us through the process from research and consultation through to values, architecture, names and designs. Now we are onto our next big challenge – making the most of our strong brand and the seismic shift towards digital marketing. Again we are being led by the team at *Clarity who combine creative and cutting edge skills with a practical can-do attitude that gets results with the minimum pain!

Peter Wells, Retail Sales and Marketing Director, Charles Wells Pub Company:

I just wanted to reiterate how delighted I am with the results of the strategy process, new brand and website development that Clarity have been working on for us. Clarity has helped us articulate and deliver a real and valuable competitive differentiation.

Jason Dervin, Estate Director Spitalfields E1, CBRE Plc

Clarity in Marketing have made a tremendous difference to Spitalfields. They have provided us with a clear marketing strategy to raise our profile, drive footfall and engage with the local community. They have developed and delivered marketing campaigns to meet the goals set out in the strategy working as part of our team. And most importantly, they have delivered the results.

Keri West, Marketing Analyst, Courtyard Group (Healthcare Consultancy based in Canada)

Thank you so very much for all of your patience and hard work. We truly appreciate the outstanding level of service you provide.

Jonathan Levy, Managing Director, BLL Ltd.

Clarity provide good creative input and when we’ve agreed a plan, always get it done on time and to budget.

James Thornton, Communications Manager, HQIP

It is a pleasure to work with Clarity. They can always be relied upon for objective advice, intelligent analysis and thought provoking ideas as well as practical help to get things done.


*Clarity Rules for Your Piece of Mind

We created our Clarity Rules to set your mind totally at ease in dealing with us. If you think of another, just shout!

1. Talk is cheap – in fact it’s free here!

There is no clock ticking when you talk to us. We only bill for action and that is always agreed with you first.

2. No surprises – unless it’s your birthday

Together we will agree what needs to be done and how much it will cost – and that’s what you will be billed.

3. If it ain’t broke – we won’t fix it

Our job is to add real value to your marketing, so we will only recommend enhancements that are needed and will work (as our clients will testify) – we want you to be so happy with us you use us time and time again.

4. We’ll always know where you’re going – so we’ll never be lost

We know the value of sitting down with you and setting objectives and outcomes for each assignments. After all, how will we know we’ve got there if we don’t know where we’re going?

5. If you’re happy and if you’re not – tell us

We thrive on your compliments, but if you’re not completely happy we need to know. It’s the only way we can keep on improving and carry on delighting our clients.

6. Where there’s a will, there’s a way even if there’s only a skimpy budget

You don’t always need a big budget to make a big impact. Talk to us about your challenges and see if we can help. After all, talk isn’t just cheap with us, it’s free!