Charles Wells

I just wanted to reiterate how delighted I am with the results of the strategy process, new brand and website development that Clarity have been working on for us. Clarity has helped us articulate and deliver a real and valuable competitive differentiation.

Peter Wells, Commercial Director, Charles Wells Ltd

The Rebranded Eagle has Landed

We have the pleasure to have worked with the team at Charles Wells since 2004.

Projects range from research, strategy, digital marketing and campaigns culminating most recently on work to refresh the branding and give the famous Wells eagle a warm and inviting presence.

With 140 years of history, 200 pubs and 30 brands of well-loved cask ales and speciality lagers, Charles Wells wanted to breathe new life into their brand.

Together with our brand partners Simplify we evolved the eagle logo from its previous incarnation as a full eagle to a modern icon comprising a stylised eagle head.

The scope of works for the rebrand included the brand mark, signage and brand guidelines.


Talk is cheap... in fact it's free

We have helped more than 30 clients in the past 10 years so if you are looking to increase marketing effectiveness, become more agile or simply seek a fresh perspective on your brand, website or business communications, why not get in touch.