Bringing British Branding to Nigeria
This major Nigerian property developer and operator of the first shopping mall in Nigeria now has 5 high profile shopping malls and plans to operate 20 malls which will promote global as well as local brands.
The organisation engaged us together with our design partners Simplify to help create a marketing plan and a professional brand architecture for its many businesses.
Then to implement the strategy through printed material, websites and location marketing.
Backed by the World Bank and seeking to attract the confidence of investors and major global retailers the business needed a strong offer and presence for the holding business Persianas.
We created separate identities for its development & management arm ARIA together with a fresh brand for the regional shopping malls “Palms” and the relaunch of “The Palms”- it’s original site, currently being extended and upgraded.