Technology Resilience Voucher Scheme | C-Care

Digital Marketing & Promotional Activities Menu

For the Kent SMEs we have created a menu of different services which will provide practical guidance from experienced marketing practitioners, hands-on support and tangible outcomes to ensure they maximise the benefit of the voucher scheme.

Drawing on our extensive experience of working with SMEs in a broad range of sectors, we have compiled a menu which covers the full spectrum of marketing and technology requirements.

Strategy and Planning

  • Making best use of your digital marketing investment
  • Expanding your customer reach
  • Create a campaign plan for my business

Digital Tools and Skills

  • Digital marketing tools & skills

Practical options to support your digital upskilling

  • Training session/video on recommended MarTech
  • Plan and set up marketing automation
  • Website performance review and recommendations
  • Create a digital reporting dashboard

Strategic options to optimise your online presence

  • Workshop to create target audience personas, key messaging/offers
  • Workshop to develop Brand Tone of Voice
  • SEO strategy: defining your keywords and content pillars
  • Social media surgery session

Supercharge your digital profile: Choice of options

  • Create a set of evergreen social posts
  • Create a competition booster campaign
  • Create Brand/Founder or user interviews for website and social (using video app)
  • Sample SEO blog
  • Create an email campaign for your business
  • Plan and deliver a paid digital campaign
  • Budget for paid digital campaign

Other expenses

  • Budget for creative content e.g. professional images/designs (3 off)
  • Budget for copywriting (2 hours)
  • Budget for time & travel expenses for Clarity in Marketing if meeting at your premises.

We have more than 15 years of experience operating as Clarity in Marketing, following careers as consultants and marketing directors. We specialise in digital and traditional marketing for SMEs.

Our client list of over 50 businesses demonstrates the range of sectors and skills in which we are experienced and have delivered tangible results.

We have developed a set of diagnostic tools using user-friendly questionnaires and based on leading-edge standard operating procedures to help clients clarify their priorities and establish efficient processes, take advantage of digital marketing tools and upskill their team.

To help voucher holders get best use from their voucher, they can book an initial exploratory meeting free of charge and with no commitment, with Clarity in Marketing. This will ascertain if we are the right fit for their business, clarify the deliverables from their choice of service and ensure they gain the maximum value from the voucher scheme.