Aspects Leisure Park

Thank you for your support throughout the process. It’s been excellent.

Steven Gertner, Director Fordgate PLC

Winning Support for New Plans

With ambitious plans to upgrade the offer for the community, the owners of this leisure development in Bedford sought local support and planning permission for its plans for expansion.

Working with the local community, we undertook a series of initiatives culminating in proposals for a sympathetic rebrand.

A key element was a competition we hosted which was supported by Bedford’s Mayor and offered local schoolchildren the opportunity to choose the name and design the logo for the refurbished site. In exchange our winner got to work with the designers on the development of their mark, seeing it evolved to professional standards.

The campaign was successful and planning permission was awarded in 2014.

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